The logo for Chicago’s Olympics bid. Nice. Glad the flame is really buildings. The buildings in the logo kind of look like the Sears Tower, but not really. Wouldn’t it be nicer if it showed specific buildings from our storied inventory?

It’s supposed to show “the vitality of a city that rose from the ashes.” But I think fire and Chicago buildings don’t mix. Ask Louis Sullivan.


The green in the logo is for our efforts at sustainability and our parks and the blue is for Lake Michigan. The logo was designed by VSA partners. You’ve seen other work of theirs, for example if you’ve been to Chicago Children’s Theater.

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