Chinese Capitalists outmaneuver architects!

Remember when Herzog and de Meuron thought they were being subversive in Beijing? They designed the provocative and hugely successful Olympic Stadium:

Herzog: … Our vision was to create a public space, a space for the public, where social life is possible, where something can happen, something that can, quite deliberately, be subversive or — at least — not easy to control or keep track of.

SPIEGEL: Your architecture as an act of resistance? Aren’t you exaggerating?

Herzog: No. We see the stadium as a type of Trojan horse. We fulfilled the spatial program we were given, but interpreted it in such a way that it can be used in different ways along it perimeters. As a result, we made everyday meeting places possible in locations that are not easily monitored, places with all kinds of niches and smaller segments. In other words, no public parade grounds.

Well now comes word from the Shanghai Daily that

The area around Beijing’s National Stadium, or “Bird’s Nest,” will be turned into a shopping and entertainment complex in three to five years.

Plans call for the US$450 million stadium to be the anchor for a complex of shops and entertainment outlets in three to five years, according to the CITIC Group, operator of the stadium, which was the showpiece of the Beijing Olympics in August last year.

Tourists now pay 50 yuan (US$7) to walk on the stadium floor and browse a souvenir shop.

It attracts an average of 20,000 to 30,000 visitors every day, according to Beijing tourism authorities.

The CITIC Group will continue to develop tourism as a major draw for the Bird’s Nest, while seeking sports and entertainment events.

The only confirmed event at the 91,000-seat stadium this year is Puccini’s opera “Turandot,” on August 8 – the first anniversary of the Olympics’ opening ceremony. The stadium has no permanent tenant after Beijing’s top football club, Guo’an, backed out of a deal to play there.

According to the company, maintenance of the 250,000-square-meter National Stadium will cost 60 million yuan a year, making it hard to make profit.

From the same pre-Olympics interview with Spiegel:

Herzog: Over the years, we were often completely perplexed, because we couldn’t gauge how our design was being received. What was missing was a clear response. But everything fell nicely into place in the end. … It just happens to be the case that in China, you can never be quite sure how anything will turn out.


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